Strongbow Original Cider 18 X 440Ml (Abv 5%)

Product Information

It’s a new design that not only resonates and engages our loyal consumer base, but something that also appeals to new cider and Strongbow drinkers,” said Heineken UK cider brand director Rachel Holms. In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity.

Ciders can be categorised by two main styles, standard and specialty. The latter being modern and heritage ciders. The main differentiator here is the type of apple used. Traditionally of course, cider was made from any strain they could resource so “style” did not play a huge role although it was usually Crab apples. Crab apple is often used, mixed with others like Cox and Russett. The History of Cider STOP PRESS: Strongbow and Leeds Utd set to end association". brandrepublic.com . Retrieved 19 September 2016. Strongbow is a dry cider produced by H.P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market. [2] [3] Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer who also own the sustainable cider brand Inch's. [4] [5] [6] [7] Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020.The NPD forms part of Strongbow’s ongoing strategy to lure young drinkers, having last year added the reduced-calorie Ultra Dark Fruit. That's why cider is suited to many occasions and due to the wide range, there is a variation to suit every person! Although any apple can be used, apples used in cider production are usually smaller than table apples and have a higher concentration of tannins. For this very reason, they are aptly named cider apples. Heineken acquired the rights to Strongbow in Australia from Asahi in 2020. [14] Production methods [ edit ] Now-discontinued original United States bottled version. Heineken UK has unveiled Strongbow’s ‘biggest’ and ‘boldest’ redesign to attract a new generation of cider drinkers. With beer, however, these sugars come from various grains and not from fruit. You can use barley or wheat for this, but also rye or even corn and rice. These grains must first be malted, the grains germinating and forming enzymes that can convert starch into fermentable sugars.

Johnny Vaughan teams up with gorillas in latest Strongbow ad". campaignlive.co.uk . Retrieved 19 September 2016. Winn, Christopher (1 September 2010). I Never Knew That About the English. Ebury Publishing. p.207. ISBN 978-1-4090-7805-0 . Retrieved 11 July 2012. Strongbow Sirrus (5%ABV), was launched in summer 2005 to compete with C&C's Magners Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. Upshall, Emma (28 October 2020). "Heineken to buy Asahi brands, reunites global Strongbow portfolio" . Retrieved 11 November 2020.Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023. USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump. Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2]

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ] Archived copy". Archived from the original on 4 March 2016 . Retrieved 28 May 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) [ titlemissing] Speaking of the entire redesign, she said: “This is a huge milestone in the 63 years of Strongbow.”Heineken phases out original Strongbow Hard Cider recipe with new flavors". bevindustry.com . Retrieved 19 September 2016. Heineken to Re-Release Strongbow Original Dry Cider". Brewbound. 20 May 2018 . Retrieved 13 October 2020. a b "Strongbow Red Berries, Ginger". cheersonline.com. 20 March 2015 . Retrieved 19 September 2016. CANADA: Strongbow enters Canadian market in Sleeman tie-up". just-drinks.com. 14 November 2001 . Retrieved 19 September 2016. Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. [2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011.

a b "Bull's-eye: Strongbow Hits the Mark With New Hard Apple Ciders – HEINEKEN USA". heinekenusa.com. 20 March 2014 . Retrieved 19 September 2016. Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] The cider leader’s “exciting new flavour” would encourage “experimental consumers” to try it “whatever the occasion”, Heineken said. Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000. Woolfson, Daniel (28 April 2021). "Heineken launches 'sustainable' cider brand Inch's". The Grocer.The late 1990s briefly gave us Strongbow smooth – carbonated with nitrogen instead of carbon dioxide, so much smaller bubbles and a smooth, creamy texture. In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued. In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017. [35] Advertising [ edit ] Stodell, Hannah. "Heineken weakens Strongbow with abv cut". thegrocer.co.uk . Retrieved 19 September 2016.